Changing The World One Play At A Time - 1644 Words

Amber Geroy Engwr 301 Professor Collins 22 April 2015 Changing the World: One Play at a Time Throughout history women have fought to be treated equivalent to men. In today’s society, although there are still improvements to be made, it is easy to see that the female population has made a significant step towards equality and independence. Looking back about one hundred years ago, gender roles were still very specific and consisted of the man working and supporting the family, and the woman taking care of the home and the family. Women had very little voice in that time and were often treated with little respect due to the cultural norm that men were superior. Two historically influential plays that were written during the birth of feminism†¦show more content†¦Wright. Mrs. Hale and Mrs. Peters examined the Wright house very carefully, wondering if Mrs. Wright murdered her husband or not. Throughout the play the reader is not doubted of the fact that Mrs. Wright was her husband’s murderer but is also intrigued to finding out what caused her to do such a thing. Although Mrs. Hale and Mrs. Peters were undetermined of Mrs. Wright’s actions, they sympathized with her and continued to search for more clues to protect her throughout the play. You can see in the following lines between the two women that they fought to see the good in Mrs. Wright although they were frightened by the truth: MRS. HALE. Mrs. Peters? MRS. PETERS. Yes. Mrs. Hale? MRS. HALE. Do you think she did it? MRS. PETERS. (In a frightened voice) Oh, I don’t know. MRS. HALE. Well, I don’t think she did. Asking for an apron and her Shawl. Worrying about her fruit. (606) In summary Trifles tells a story about a woman who murdered her husband and two women who break out of their gender roles as they hide evidence from their husbands in order to protect Mrs. Wright. A Doll House has a similar centric idea of marriage to that of Trifles, but instead presents the woman’s turning action in the story at the beginning rather than extending it throughout the play. The audience discovers quickly that Nora Helmer, a woman who appeared to conform to the standard gender role, had been lying to her husband and going against his will for ten years while paying off

Moral And Ethical Dilemmas Of Technology - 1419 Words

Technology as defined by the New American Oxford Dictionary: â€Å"The application of scientific knowledge for practical purposes, especially in industry.† Technology has been linked to man since the very beginnings of humanity. Through observation man gains knowledge, and with that knowledge inevitably comes technology. In the our modern world, we are starting to see the effects of this technology as it is increasingly influenced by what biologists call culture — the ability to pass down information from generation to generation. In short, because culture allows each generation to learn from and build off its predecessors, technology is now increasing exponentially. A quote commonly attributed to Sir Isaac Newton summarizes this idea: â€Å"If I†¦show more content†¦Throughout Frankenstein, one can clearly see the effects of failing to foresee the natural consequences of implementing the technology to create life through the monster’s actions. In fact, the vast majority of the misery in the novel, if not all of it, could have been avoided if Victor would have taken a few logical precautionary actions before he c reated the monster. A critic may say that Victor had no way of knowing that the monster would kill nearly all of his family. However, in actuality Victor should have been able to realize the grave dangers and taken the logical precautions. Instead of choosing to look down upon the monster and fleeing it because of its frightful appearance, Victor should have at the very least made the assumption that it could act and think as a human, especially given that it was built out of human organs. As Frankenstein says himself: â€Å"My father was not scientific, and I was left to struggle with a child’s blindness, added to a student’s thirst for knowledge.†(Shelly 36). That is, if he would have given any thought to what would happen after he created life, it could have been a successful scientific breakthrough, not a tragedy. He could have built a cage, attempted to teach it, or even killed it right after it woke up (of course, there may be a few moral issues associated with this method). Instead, Frankenstein blames his own fault of ignorance on his father. The problems with technology presented inShow MoreRelatedCultural Values and Personal Ethics1000 Words   |  4 Pagesthe workplace. These values and the moral reasoning associated with them translate into behavior that are considered important aspects of ethical decision making in organizations. For example, the family background and spiritual values of managers provide principles by which they carry out business. Moreover, people go through stages or levels of moral development that affect their ability to translate values into behavior. There are distinct levels of moral development that affect behavior. Read MoreEthical Dilemmas Regarding Technology : Ethical Dilemma1596 Words   |  7 Pages Ethical Dilemmas Regarding Technology An ethical dilemma is a situation where one must choose between two conflicting options, which are all morally correct. It is worth to note that ethics and morals are not easy to separate, as they both define what human behaviour should be at all times. The two aspects address issues of right and wrong as pertains to different walks of life. Cultural norms usually determine the ethical behaviour of a society, and these norms would inform people’s take on rightRead MoreEthical And Ethical Challenges Of Organizations1536 Words   |  7 Pages â€Å"A major problem we identify in business is that organisations are designed as profit making mechanisms and have no interest in the good of society† (Bartlett Preston, 2000). 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We come to know from his research that there are two approaches to handle ‘ethical dilemma’: 1) before deciding on the course of action, assess the practical consequences likely to follow and 2) whatever be the likely consequences, do what you consider ethical. The first school of thought argues that if there is no harm, there is no foul. The second claimsRead MoreEthical Dilemma Essay1362 Words   |  6 PagesAn ethical dilemma is an incident that causes us to question how we should react based on our beliefs. A decision needs to be made between right and wrong. I have experienced many ethical dilemmas in my lifetime, so I know that there is no such thing as an ethical dilemma that only affects one person. I also know that some ethical dilemmas are easier to resolve than others are. The easy ones are the ones in which we can make decisions on the spot. For example, if a cashier gives me too muchRead MoreThe Ethical Theory Of Virtue Ethics1115 Words   |  5 Pagesreproductive ethics. The Ethical theory of Utilitarianism/Consequentialism Now let’s review this technology and the moral dilemmas it raises through the principle of Utilitarianism. A Utilitarian might ask questions like, whom does this technology benefit the most? Or does the benefit of using this technology outweigh the cost? Utilitarianism prescribes happiness for the greatest number of people. One question with prenatal gene manipulation then can be, will employing this technology make a greater numberRead MoreEthics, Conflict Management, And Organizational Commitment1664 Words   |  7 Pagesexploring these different areas in a business context, we can overall have a better understanding of why individuals choose to behave a certain way when on the job. For ethical decision-making, I will explore the steps involved in the decision-making process and what internal factors of an individual cause he or she to make an ethical or unethical choice. In terms of conflict management, I will discuss previous works of literature that contribute to the ove rall study of this topic and experiments thatRead MoreEthical Issues Of Business Environment850 Words   |  4 Pagesenvironment, companies can face a number of ethical issues that require making hard and often dissatisfying decisions. In this context, it is necessary to mind ethical norms as well as results of actions taken in order to keep the efficient communication across companies and keep the right balance in communication with colleagues, subordinates as well as mangers (Horton, 2015). Taking into consideration that there can be distinguished a range of ethical issues that pertain only to certain types of

Promotion and Marketing Research

Question: Discuss about the Promotion and Marketing Research. Answer: Introduction Organizations primary focus is on generating revenues and profits from its series of activities(Armstrong, 2014). Marketing is an integral function within the organization that is focused on targeting customers, such that they are influenced to make purchase decision. Marketing plan is a strategic tool that every corporation adopts in order to design and focus on the various marketing activities of the firm. The current report is marketing plan and strategy for Sun Plaza Hotel, which is based in Sydney near Olympic Park, in Australia. The hotel had started its business in the year 1998. Since then the business has been growing, now the company wants to further expand its business, hence the report is aimed at designing and furnishing an unique marketing plan to the company such that it can easily grow. The report includes a detailed description of the various strategies and functions that can be used by the company for its rapid and sustainable expansion(Blythe, 2008). The report is divided into five parts, part A contains the various potential risks that are identifiable for the business, part B has a SWOT analysis for the business on the basis of which the marketing plan will be devised. Part C contains the marketing strategy, Part D has the Marketing plan tactics and part E, the final part contains a detailed presentation of the marketing plan. Risk Identification This section of the report highlights the various risks associated with the business plan of the hotel. Organizational Goal Risks associated with the plan High/Medium/Low Profit maximization; to deliver the maximum to their shareholders and improve the financial performance of the company. 1) The company focuses on the price which is kept premium and cutting the costs is primary goal. Thus a perception is created in the minds of the customers and suppliers and hence the company can lose its goodwill.2) shareholders expectation lies on the short term gain rather than long term profits. 3)the company involved in profit maximization gets so entrenched in a single strategy of making profits fails to react to the sudden downturn in the market and loses everything(Cravens, 2006) High Providing Extreme customer satisfaction and customer delight with excellent customer service with 100% of occupancy. 1) high quality service incurs high cost.2)24x7 manpower availability is required in hospitality sector and absence of manpower leads to over burden and pressure on existing employees which further disrupts the service quality. High Loyal and dedicated employee base 1) Employee layoffs 2) disloyal employee leads to negative marketing and damage the brand image 3) high demand of skilled manpower by the competitors leading to employee resignation.4) operational risk persists. medium To meet the increasing demands of the rising tourism requirements in Sydney with continuous differentiation and growth 1) reduction in the corporate travels 2) corporate reorganisations3) Insurance coverage volatility4) declining consumer confidence(Clow, 2007) high SWOT Analysis The strength, weakness, opportunity and threat analysis of the company is extremely important as it will enable to determine the appropriate marketing plan for the business(Smith, 2011). Strengths High quality of service and high customer service. Australias destination has uniqueness and appeals tourists a lot. Innovative amenities and services Free Wi-fi, Pools and free outdoor parking Rooms are air-conditioned with flat screen TV, a refrigerator and tea/coffee maker With high efficient staffs working on shifts. Location is the pin point, as it makes easy and convenient for tourists to reach their destinations. Staff can speak your language. Weakness Penetration into the global market is still awaited. Its brand name is needs to be internationally known. Opportunities Australia being a tourist destination demands lots of hotels. Everyone looks for better deals and packages. Travel destination countries in the hospitality sectors are emerging very fast, so a pleasant hospitality needs to be increased among the hotel staff. Rampant escalation is quite vivid so to increase the craving of tourist real -time opportunity are much needed for hotels to explore and bet upon. Another opportunity is by increasing the gaming activities for all. By increasing its service in event managements Threats Major threats are economic downturn, the meltdown has adopt cost cutting in organizations. The recession too has also triggered to renegotiate over tourism habit. Other international and domestic hotels entering rapidly in the hospitality industry. Newer destinations are chosen by the leisure travelers. Hospitality sectors are globally hampered by political turbulence(Aaker, 2008). Marketing Strategy The marketing strategy for the company will enable to form marketing plan on the basis of customer, geographical distribution, promotional tactics and other variables as has been listed below(Constantinides, 2006); Distribution-geographic The main marketing strategy objectives of Sun Plaza Hotel is communicating the unique set of services offered to the hotel guests and directing the focus of the guests to any issues relating to service , quality and value for the money rather than the bottom-line costs involved with their stay(Holzwarth, 2006). The marketing strategy of Sun Plaza Hotel is to communicate the brand values and building good relations with the customers and suppliers to cater to the changing need of its guests in an effective way. Product-USP The Sun Plaza Hotel provides the best personalized service for its corporate travelers. The various services encompasses business essentials in the room like proper internet connection, business desk, and wireless access and also offers easy access to the conference rooms with the wired and non-wired facilities of audio/video conferencing and catering the needs for longer meetings. The high quality services accompanied by extreme personal service had differentiated sun plaza from its competitors and helped in generating repeated business(Pickett-Baker, 2008). Place: The service and product are sold to the guests with help of direct marketing, advertising, internet and personal selling. The delivery channels are also involved which comprises of travel agents and national reservation systems. Pricing: The consistent pricing strategy aiming at providing value added service at reasonable rate rather than devaluing the service and cutting the rate. Various discount offers were also provided by sun plaza group where it provided a winter getaway discount of 20 % for the bookings made for three days and more(Sheth, 2015). Promotion; The major focus is on mass communication via advertising in internet and ads printing in various trade and publications. Further it involved direct marketing to its existing employees via texting and messaging the new offers to the already registered mobile numbers of its customer base. Further the personal selling is helpful in attracting the local people which is the most important marketing mix adopted by sun plaza to build long term relationships with the local community. Customer segment The customer segment of sun plaza included the high and middle income group people who demands personalized service Passerby from the different towns and cities who prefer to spend overnight in an economy room(Layton, 2007) The local and international customers who seek for holidaying at attractive package deals offered by the hotels in coalition with travel companies and it agents. The local people as well as the corporate clients are also the target customer segment that visits the place 5 to 6 times in a year, the hotel provides with all the amenities required for the clients and have corporate arrangements with 3 large international organizations. The younger segment has also found its place in the customer segmentation of the hotel sun plaza. Geographical segment The major gateway to Australia is Sydney which is a key hub for the pacific region of Asia(Kotler, 2015). This is most popular tourist attraction city in Australia famous for its Sydney opera house and Sydney Harbor Bridge. It is the hub for Australia tourists destination and the Hotel Sun plaza operative in Sydney is highly benefited by the demographics of Sydney. Also the Australian Olympics had also provided opportunity for the sun plaza business to expand. Plan Marketing Tactics The hotel will primarily attract customers by wide range distribution of mailers and through social marketing tactics. The below mentioned methods provides a detailed description for the same(Zinkan, 2012). Task # Name of Task/Sub Task Completed by When Person Responsible Approximate Costs (AUD$`) Coordination Mechanism 1 Prepare mailers for mailbox distribution 20 September 2016 Raphel 1,500 1.1 Develop design 10 September 2016 Helen In the Computer 1.2 Get approval from senior team 12 September 2016 Timon Personal and by mailing senior 1.3 Send for printing 13 September 2016 Michael Personal visit to printer 1.4 Get a sample copy for approval from printer 14 September 2016 Timon By E-mail 1.5Getting the sample approved 15 September 2016 Helen Written approval from seniors 1.6 Place order for the required mailers 16 September 2016 Dan 500 Telephonic 1.7 Receive printed mailers 20 September 2016 Charlotte 1000 Personally collect 2 Prepare team for mailer distribution 12 October 2016 Simon 2000 2.1 Prepare coverage estimate number of persons required 1 October 2016 Robert Computer Excel sheet 2.2 Identify sources of recruitment 2 October 2016 Rachel 2.3 Shortlisted persons 3 October 2016 Timon 2.4 Call persons for interview 4 October 2016 Dan 2.5 Finalize persons 7 October 2016 Helen By giving appointments 2.6 Train assign responsibilities 12 October 2016 Michael 800 Personally 3 Develop a societal marketing plan 15 October 2016 Simon 1500 3.1 Design appropriate template for posting in Facebook, Twitter Instagram 9 October 2016 Michael In the computer personally 3.2 Get approval from Seniors 10 October 2016 Angela In e-mail as well as personally get approval 3.3 Upload advertisement in the social webpages 15 October 2016 Roy Prepare and Present a Marketing Plan The marketing plan for the hotel comprises of several parts as detailed below; Description of the service The Australian Hotel Industry plays a pivotal role in providing entertainment to millions and is also a significant contributor to Australian economy(Ringland, 2007). Sun Plaza Hotel Group has contributed to its community by consolidating the structure of employing 0 and 30 people. High proportions of suppliers are local, contributing to employment and income in their communities. Average food prices were found to be high but here there is some cross-subsidation. Majority of the income earned by hotel is through selling of alcoholic beverages, live music and community sporting group(Rust et al., 2010). Sun Plaza Hotel Group vibrant service employs workers in business including: Free Wi-Fi Pools and free on site parkings Rooms available on cheap rates Package deals inclusive of food, air travel, hotel stay and sightseeing Winter gateway discounts of 20% on three days or more booking. Room services Office Staff Its external and internal ambience Locations Marketing budget, including the advertising and promotional plan The marketing strategys objective of Sun Plaza is to communicate the unique set of services to its customers or hotel guest. The attempt is to direct the focus of the guests to the issues of quality. Marketing goals and strategies are theoretical objectives. But the action plan and marketing budget brings them to life. These two are the key tools for implementation. The marketing budget of the hotel is structured to reflect strategy differentiation. Monthly internet advertising expenses, strategic link with car hires, banner ads, destination and airline management companies, interim monthly press ads to communicate message to key corporate clients and websites to drive business to the hotel. Hotel PR events are included in the Public Relations expenses, sponsorship funds and participation at local functions. The total revenue required to support the marketing budget of the hotel is a moderate amount(Gurău, 2007). Promotional plan of the hotel focus on mass communication via print ads in trade publications and ads on internet. Public Relations activities continue to play an important role in the promotional plan, presenting the hotel as a supportive member of the community and by participating in local events. Description of the business location, including advantages and disadvantages for marketing Sun Plaza Hotel group is located in the heart of the Sydney Olympic Park, surrounded by 640 hectares of parklands, all phones Arena and a short walk from ANZ stadium. A preferred location for leisure travelers and business. Sydney Olympic park is a large sporting, leisure and cultural complex in the Inner West Area of Sydney. Official suburb of Sydney, commonly known as Olympic Park. The area was primarily redeveloped for 2000 Olympics(Hollensen, 2007). Advantages for marketing This one of the Sydneys best kept secret. A magnificent and very large historic residential homes and streets of Home bush with off street parking, local shops and cafes and walking distance to the station. This place is the perfect choice for Corporates and leisure travelers. Disadvantages for marketing As the place is famous for its Olympic park and Home bush, many hospitality industries have plunged into this area. There is good number of hotels and motels in and nearby Sydney Olympic Park. There is a vast competition among all to survive in this hospitality industry. They have lucrative offers to attract the customers or guests. And most travelers choose the cheap and best deals. The marketing plan should be structured in order to enable the Hotel to achieve its strategic goals set in terms of increasing the overall revenue generation and having a competitive edge over its competitors in differentiating the products and services. Pricing strategy The pricing strategy should be based on the differentiation objective, and making the availability of services in a cost effective manner and provide value added services as opposed to devaluing and discounting the products and services(Adkins, 2007). The prices should cater to the needs of the high profile customers as per their status and profile as if there are unavailability of prices for the potential customers with a higher budget range hotel sun plaza can loose the customer to other hotels. If the price is very low as compared to the customer willingness to pay more the hotel can lose the profit margin. Also if the prices are too high for the lower budget travelers group the hotel can loose out the bookings(Baker, 2016). So pricing is a tricky part in an hotel industry hence the pricing grid needs to be prepared in comparison to its competitors to have an winning age. Evaluating the clients needs, clients who are price sensitive, clients valuing the services and experiences and for what all service they are ready to pay will be helpful in formulation of excellent pricing strategy. Market segmentation Proper segmentation of market will help the company to maximize profit for the different line of business. Presently the sun plaza hotel is aiming to enter the market of New Zealand, Adelaide, Western Australia. The hotel is trying to attract the corporate client in this geographical areas and building amenities and facilities to cater to the corporate client requirements and to service the frequent corporate travelers(Fletcher, 2013). The identification of the proper market segment will help in future decision making, accurate reporting and tracking. Further the market segment should be accessible in terms of communication and distribution channels which will allow flexibility in marketing budget and cost incurred in sales effort, the substantiality of the market segment to be profitable will further justify the resource requirement and allocation for reaching the wider market segment. Conclusion Organizations utilize a variety of marketing strategies and plans in order to achieve their target marketing objectives. The better the marketing strategy and the more goal oriented it is, the better it is able to target its desired segment. Hence these various strategies as well as tactics are aimed at achieving the desired goals of expansion and revenue earning for the current organization Sun Plaza Hotel. The company can easily achieve growth and expansion if it is able to apply the proposed marketing tactics. References Aaker, D.A., Kumar, V. and Day, G.S., 2008.Marketing research. John Wiley Sons. Adkins, S., 2007.Cause related marketing. Routledge. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Blythe, J., 2008.Essentials of marketing. Pearson Education. Clow, K.E., 2007.Integrated Advertising, Promotion and Marketing Communications, 4/e. Pearson Education India. Constantinides, E., 2006. The marketing mix revisited: towards the 21st century marketing.Journal of marketing management,22(3-4), pp.407-438. Cravens, D.W. and Piercy, N.F., 1994. Relationship marketing and collaborative networks in service organizations.International Journal of Service Industry Management,5(5), pp.39-53. Fletcher, R. and Crawford, H., 2013.International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Gurău, C., 2007. Porter's generic strategies: a re-interpretation from a relationship marketing perspective.The Marketing Review,7(4), pp.369-383. Hollensen, S., 2007.Global marketing: A decision-oriented approach. Pearson education. Holzwarth, M., Janiszewski, C. and Neumann, M.M., 2006. The influence of avatars on online consumer shopping behavior.Journal of marketing,70(4), pp.19-36. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Layton, R.A., 2007. Marketing systemsA core macromarketing concept.Journal of Macromarketing,27(3), pp.227-242. Pickett-Baker, J. and Ozaki, R., 2008. Pro-environmental products: marketing influence on consumer purchase decision.Journal of consumer marketing,25(5), pp.281-293. Ringland, G. and Young, L., 2007.Scenarios in Marketing: From vision to decision. John Wiley Sons. Rust, R.T., Moorman, C. and Bhalla, G., 2010. Rethinking marketing.Harvard business review,88(1/2), pp.94-101. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Smith, P.R. and Zook, Z., 2011.Marketing communications: integrating offline and online with social media. Kogan Page Ltd.. Zinkan, G. ed., 2012.Advertising research: The internet, consumer behavior, and strategy. Marketing Classics Press.

Lord Of The Flies Essays (503 words) - English-language Films

Lord Of The Flies Lord of the Flies ?Without society's rigid rules, savagery and anarchy can come to light. This is one of the many themes expressed in William Golding's, Lord of the Flies, and by far the most important. It is exemplified throughout his novel with Jack and his tribe, Ralph and Piggy, and other key characters and symbols. Jacks anarchistic ideas come to view when he forms his tribe, this group would be the more savagery part of humankind. With them, Golding is showing that when or if left alone to fend for themselves, they will go back to the roots of their ancestors and the savageness of them. (i.e. When the tribe is hunting for Ralph near the end.) It is also shown with the Tribal hunting dance and the sow's decapitated head on the stick, which becomes the Lord of the Flies, the evil that lurks in everyone. Ralph is shown as more of the civilized part of humankind. When he blows the conch, he forms a meeting. When the conch and Ralph are together, it forms some sort of order, or democracy, while Piggy, representing clarity and social order, is taking names and such. It seems as if Ralph is trying to portray the role of government in a modern society, listening to everyone's ideas and thoughts, trying to please everyone. Even though Ralph is portrayed more as a civilized human, he still has that human nature to be cruel. This is shown when he tells the kids that ?fatty' is really called ?Piggy', ?...his real name's Piggy!!? (LOTF pg.21), even though he asked not to tell the others that. The defects in human nature is what brought the boys to the island in the first place. The savagery impulses in humankind were belted out in the ?war.' When stranded, the more civilized impulses are brought out because of how society has molded them to be. This is shown with Piggy and his adherence to the rules of his aunt. Jack however, feels that his ?If it's fun, do it!? Philosophy is the way to go. With Piggy and Jack at the two opposite extremes of human nature, Ralph is pulled somewhere in-between. Ralph seems to be empathetic with both sides. Even though Ralph sides more with Piggy, he still does not change his philosophy, meaning that he does not adhere to the ?rules' like piggy, nor does he get as extreme as Jack and his tribe are. Ralph seems to realize that certain rules of behavior should and must be followed in order to prevent anarchy. If anarchy broke loose, it could and would get out of hand. Unfortunately, anarchy defeats order. This happens because Golding has made it seem that government is not a good tool to keep people together. No matter what, human nature (anarchy) will always overcome society (democracy), and no matter how logical or reasonable, government will eventually have to give in to the demands of the public. Book Reports